The big draw for SEO PowerSuite is the free edition, which offers more unlimited and fully activated features than it's more popular free cousin, Web CEO. While paid versions of Web CEO pip PowerSuite in functionality, the software is well worth downloading as it has a less clunky, more polished feel and is based on Java - meaning it will run on any platform - PC, Mac or Linux.

The suite itself guides you through the process of optimization by setting a series of tasks. This makes the software easy to use for those without an in-depth knowledge of SEO and therefore will appeal to the part-time or amateur marketer.

The suite comprises of four modules : Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant. The modules can be downloaded and purchase separately, or bundles as SEO PowerSuite.

So how does the software stack up against our buyers guide criteria?

Keyword research
Bundled into the Rank Tracker module is a keyword research tool. Here you can generate keyword suggestions, displayed with search statistics to help you determine how effective your efforts will be in a given niche. The keyword tools will also complete a keyword density analysis, for an unlimited number of URLs, and, unlike the free version of Web CEO, is unlimited in the keywords suggestions returned.

Optimization advice
WebSite Auditor will scan any given URL and produce a tailored optimization report. All the bases are covered, including title and meta tag analysis, HTML structure and validity and much more.

Link building
The Link Assist module of SEO PowerSuite was the original product developed by the vendor and takes center stage within the product. For this reason it is a particularly strong offering. Features include a partner discover tool, email templates, link verification and monitoring and a host of reports.

Search and directory submission
SEO PowerSuite does not contain a submission module. Most modern search engines do not require submission, however it would be nice to see a directory or article submission manager here.

Pay-Per-Click management
SEO PowerSuite does not manage PPC campaigns.

Rank reporting
The Rank Tracker module provides comprehensive rank reporting. Track changes in your own and competitor listings over time and generate reports for clients / management.

Help and support
The suite has a helpful task manager to guide you through the process of SEO, minimising the learning curve. The support website and knowledgebase is good and customer service seems requests are turned around quickly.

The suite also offers the SEO SpyGlass module, which is a detailed competitor analysis tool.

SEO PowerSuite is a solid purchase (or free download) for the home user or small business owner who doesn't have the time to become an SEO guru. The suite is particularly focused on link building, which is arguably the single most important area of SEO.

If you heavily rely on PPC campaigns, you may want to look at a competitor product. However if you are looking to improve natural search engine rankings then give SEO PowerSuits a try.