Until recently no one product could be used to maintain PPC campaigns across the various networks available. And then Apex got their act together and launched version 4 of their Bid maximizer software.

This is what the PPC world have been waiting for. An exceptionally well executed piece of software that can cope with all of the major PPC providers, including Google Adwords and Yahoo! Search Marketing. The software includes some useful tools, such as keyword research, ROI calculation and integrated account management, however it's the simple fact that you can see all your campaigns on one screen, and automate the tedious task of monitoring which is the greatest hoot.

An exceptional leap forward in PPC management - well done Dynamic.