LinkAssistant is the back-link building component of SEO PowerSuite. It can be purchased as a stand-alone product at $99.75, or bundled in SEO PowerSuite for $249. There is also a limited free version of LinkAssistant so that you can try before you buy.

The product completes all of the key functions that you'd expect a link builder to complete. Here's how it stacks up against our Buyer's Guide criteria:

Competitor research
LinkAssistant automatically researches the top websites for a given category. It doesn't go into too much detail in analysing the links that those websites contain, which is perhaps the only area where LinkAssistant falls down.

Identify link partners
LinkAssistant uses the top websites in your category to create a list of potential partners. It will automatically find contact email addresses and contact forms for use in the link building campaign.

Websites are ranked by importance (based on Google PR and Alex ratings). You can quickly work out which partners will most benefit your website.

Email management
LinkAssistant fully manages the emailing of potential partners. It customizes each email to make it personal and contains no mention of the software. It will also handle all responses and keep all correspondence organized in one place.

Reciprocal link management
The software fully manages your recipocal link pages. It will create neat, categorized pages and upload them via FTP to your website. The pages are template based so that you can make the blend in with your website perfectly.

The software will scan to ensure back-links are present on partner websites, and will remove links where a partner has deleted your link.

Help and support
A strong point with Linkassistant.com, support is always on hand with support requests usually responded to within 24 hours.

LinkAssistant is a popular choice. It is one of the most professional and polished products available in the category, and is a worthy addition to your SEO toolkit, whether stand alone or as part of SEO PowerSuite