Brad Callen has proclaimed that a keyword war is being waged on today's internet, and therefore his latest software release is focused on giving you the tools to give you the edge.

Whether you agree with Brad, or whether you think a little paranoia is at play, Keyword Elite is a product worth investigation simply on the strength of SEO Elite.

So what we have is a powerful and user friendly set of keyword research tools. They far outclass anything offered within the big seo suites (such as Web CEO or WebPosition), but whether you need this level of sophistication is the key driver that will determine whether you need to make this purchase.

If you feel that Brad is over-egging the keyword war then a lower level product might be your bag, however if you trust Brad (and hundreds of thousands do) and can afford the price tag of $176 then go ahead - you will certainly be receiving a comprehensive and well supported product.