Despite the name, Advanced Link Manager does quite a lot more than simply manage links. We were pleasantly surprised by the tools on offer and would describe the product as more of a mini SEO suite.

But let's focus on the task at hand. How does Advanced Link Manager stack up against our link management Buyer's Guide criteria?

Competitor research

Advanced Link Manager's Link Popularity Analyzer will analyze both your website and the websites of your competitors. It will uncover link strategies that you will wish to emulate in order to rise up the rankings. The reports produced by this module will track your link profile over time so that you can see improvements evolving over time.

Identify link partners
Advanced Link Manager will crawl the web looking for link partner websites. You can schedule this task so that fresh links are delivered by email to you at an interval you choose. Each potential website is analyzed for PageRank, age of domain, blacklisting and other important factors that will help you target the most promising targets.

Email management
Advanced Link Manager does not assist in the emailing of potential link partners which must be performed manually.

Reciprocal link management
The software contains a reciprocal link manager that will monitor your link partners to ensure they are adhering to your agreements. The software can track two, three and multiple way links with ease.

Link submission
The software is not a submission tool and therefore doesn't submit to directories or article repositories in order to build links.

Help and support

Support is strong. The company offer FAQs, tutorials, a support center, livechat, telephone support and user forums.