Axandra publish a weekly (yes, weekly) newsletter that's PACKED with SEO goodies. From industry news to the latest SEO techniques - and of course help using Axandra products such as IBP.

I hadn't read the newsletter before reading the current edition, which I did from beginning to end in the name of hard research. Hot topics included keyword search tools, Microsoft's new Bing search engine plus lots of fascinating Google speculation. It's actually really good!

Sign up now immediately at Axandra search engine ranking facts newsletter. Go on, off with you...

Web CEO have moved from version 7.7 to 8.0 since my last review, so it's time to take the new features for a spin.

Along side a batch of small incremental improvements, such as improved project search and increased control over scheduling, are some larger rebuilds:

Keyword Search Tool

I'm a bit user of Web CEO's keyword tools. With version 8, data is now sources from Google themselves. The search seems to be more snappy and suggestions more relevant. And the big improvement is search frequency, which now reflects the figures produced by the Adword tools themselves.

Blog Submission

Not an area of the program I use often, but one which will come in useful to those with a new website to promote. Version 8 sees an expanded number of sites to submit your blogs to. The submission process has also been streamlined and is now less of a chore.

Link Partner Finder

Alongside a raft of small usability enhancements, the big one here is that pages with backlinks are now tracked. If those page are dropped by a major search engine you will be warned and can take action as appropriate.

The Full Package

Web CEO still stands out as the SEO suite to beat. Should users of 7.7 rush to upgrade? Yes - it's free so make sure you download the latest install files now. I'm not sure why Web CEO don't give an automatic option to upgrade from within the program itself, but until they do you'll need to download the files manually.

We've just heard from McAfee that they're slashing the price of their enhanced premium PC protection. From June 1st through June 30th the following prices apply:

50% OFF McAfee Total Protection 2009 for a discounted price of $39.99 (Reg. $79.99).

50% OFF McAfee Internet Security 2009 for a discounted price of $34.99 (Reg. $69.99).

25% OFF McAfee VirusScan Plus 2009 for a discounted price of $29.99 (Reg. $39.99).

Considering we rate McAfee products highly, these discounts provide a great chance to snap up a bargain.

IBP (or iBusinessPromoter) has released version 10 of their SEO suite and the software is looking better than ever. Axandra have taken an alternative marketing strategy to their close competitor WebCEO and offer an unconditional 30-day money back guarantee rather than a free version of the software. So is it worth the price tag?

The patter is familiar. The suite helps you Optimize, Promote and Track your website marketing efforts. All the usual are there ? keyword selection, link analysis, submission and reporting. In fact, the reporting is perhaps a little more professional than competing suites making IBP a solid choice for the SEO or marketing professional.

With a core featureset that resembles WebCEO and WebPosition, the interesting differentiator in IBP is the money back guarantee they offer. It demonstrates a level of confidence in their optimization module that warrants investigation.

The wording of the guarantee state that:

• Your website will be listed in the top 10 results in the search engine of your choice. If not, you will get your money back.


• You decide for which keywords you want to be listed.


• This guarantee is valid for one full year after your purchase.

While this site focuses on software, we've been hearing some positive reports about the Symantec / Norton PC Tune-up Service. Instead of buying a piece of software, a Norton system engineer will take control of your machine remotely and optimize the memory usage and start-up programs. It's not rocket science, but it's something that can benefit from an expert eye. What's more, it's a task that doesn't need to be repeated often and so isn't really worth shelling out on a dedicated piece of software. A 30 minute session is normally all that is required to boost your system's performance.

This new service from Norton makers Symantec is inexpensive and is slick, and looking at the recommendation emails we've received is going down well. It's a little bit of personal service on a sometimes impersonal internet.

McAfee is a trusted name in the Antivirus market that has long played second position to the popular Norton range. Those in the industry have for some time regarded McAfee as a better product, primarily due to the fact that it is less of a resource hog.

The program provides good protection against the usual suspects - viruses, Trojans, worms, malicious ActiveX controls and Java applets to name but some. Like counterpart programs it falls down a little on newer threats coming from Instant Messaging and Peer-to-Peer downloads which it doesn't scan by default.

The virus database is updated frequently and the detection rate is one of the best in the industry, having recently been awarded a VB100% award and the ICSA award.

I personally used McAfee protection for years, only decamping to Kaspersky after recommendation from a trusted security website. However the product is excellent and highly recommended.